Responsive Website Design: One Site Fits All

Investing in a Responsive Website or an App

These are the differences between an app and a responsive website

Many website owners rush to invest in apps before they fully understand if and why they need one. They see apps as the latest trend to stay ahead and attract millennials, part of whom are their target market. They invest a lot of time and money on apps only to find out when it’s too late that those digital natives they were targeting don’t download that many apps every month. What they really need is a responsive website design Toronto.

What are apps?

In simple terms, apps are software that is designed to fulfill a specific purpose. The purpose in which the app is designed to fulfill should be impossible for your site to achieve.

Next question, do you need an app?

As mentioned earlier, you need to determine if the app is going to fulfill a purpose that a website cannot. This is the only way to determine if the app will not only be relevant but also desirable for users. For instance, apps are very ideal for brands that already have considerable recognition. For instance, if you have a huge following and need to create a reward system for your audience, an app would let them keep track of such rewards.

However, one of the main mistakes people make when building apps is duplicating the same information on their website on the app. Remember that apps should be built to serve a different purpose and if you use it as a copy of the company website in app form, It beats the point of having an app. If people want to find out more information about your brand or product, they can always visit your site. If someone just discovered your brand, they’ll probably not want an app yet. They would want to learn about the brand first and then decide whether they are interested enough to even get an app.

Does your idea fit an app?

Most people will rush to create an app with the justification that brands like Uber and Snapchat created their businesses using the same model. However, your idea must fit into one. For instance, you can’t visit the Snapchat website to upload disappearing photos or videos. Users feel the need to download the app because of this reason. Successful apps must be original and with a functionality that users feel they must have. Instead of rushing to invest in an app, work on a responsive website design.

How likely is your app to be a success?

There’s really no shortage of apps that fulfill different needs on the web. For you to come up with a new app that makes it to the top charts next to the likes of Instagram and Snapchat, you will need to invent or discover an idea that is completely new and fulfill a need that hasn’t been met. Plus, you can’t compare the average cost of creating a responsive website based on your needs versus the cost of app development. iOS apps are said to have a 3.2% retention rate 30 days after they are downloaded. This means that at the end of 30 days after downloading the app, only 3.2 % of users still have it on their phones.

Good reasons to invest in a responsive web design

Most website owners request for apps so that people can buy their products using their mobile devices. Responsive websites can serve the same exact purpose and at a more affordable cost. Remember that people search for businesses on their mobile browsers and they’re likely to land on your site and convert compared to an app where there’s usually no intention to purchase.

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Increasing In Responsive Design

Changes In Web Design And Development

These days, the average home has more than one LCD TV or HDTV, a laptop, desktop, smartphone, at least one tablet. There are also screens of some sort in vehicles. Everybody is surrounded by screens of all sizes and types in the home, office, and public. Businesses should want to make their website as professional looking and easy to use as possible on as many screen types as they can, from PC monitors to smartphone displays. Responsive web design can be described as optimized viewing experience across devices and platforms.

Responsive Website Design

Web Design Percentages

Depending on the source, this type of design is used by nearly 12% of webmasters or more than 80%. On a recent Google+ poll, 82% of the 684 webmasters who voted claimed that they use a responsive website design strategy.

However, this percentage seems a bit high, especially considering there are actually billions of websites out there.

According to other studies, the percentages are most likely opposite of what the Google poll suggests. In 2013, Pure Oxygen Labs did an analysis with the Fortune 100 and found that a mere 11% of websites worked well on a variety of devices. In November 2014, Akamai released a figure that puts nearly 19% of the top 10,000 top-tier sites as responsive. These figures suggest that a trend is growing. While there aren’t as many of these websites as the Google study claims, the number is still growing, as more and more webmasters are starting to understand their importance.

In Akamai’s study it was also found that the number of websites with separate desktop and mobile URLs is slightly higher (at about 21%) than websites with a fully responsive design. This adds credence to the suggestion that more site owners are at least making an effort to make their sites more suited to more than one platform/device.

What Makes a Website Responsive?

If you want to make your site accessible and user-friendly by everybody, you will need to:

– Design it so that it loads smoothly on all screen sizes, including small smartphone displays. Do this by configuring the viewport meta tag properly so that the size of your website adjusts automatically to fit the screen. The viewport setting provides control over the scaling and width of a webpage on various devices.

– Make it touch-friendly so that tablet and smartphone users can swipe over their screens and interact with your site. Ideally, your site should have big easy to touch icons that are easy to view and tap on.

– Navigation is extremely important. Consider link and button placement. Are you going to use a navigation and scroll bar or drop down menus? You don’t want to make everything so small that the user has trouble touching the right link. On the other hand, if you make the design, everything will look clunky.

– Use tools that will help you test how your site works so that you can view mistakes and make improvements accordingly. Have friends and associates test your site out as well.

A responsive website design will decrease your bounce rate. This means that more visitors will stick around for longer before leaving. The longer a visitor stays, the better the conversion rate. This is extremely important – especially if you are running an ecommerce business.

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