The Most Important Factors of Visual Hierarchy in Website Design

Examples of Visualization Tools that Can Make your Data More Appealing

Turn your raw data into something appealing and user friendly

Data visualization tools come in handy when you want to add some flair and visual appeal to raw data. These tools can make data appealing and even easier for users to comprehend. We’ll go over a few free data visualization tools that you can use to make your raw data not only appealing but also more user-friendly.


This is arguably the most popular data visualization tool available today. With this tool, you can come up with simple and complex graphs and charts using technologies like HTML and CSS. It’s a great tool to use if cross-platform compatibility is one of your main goals. However, D3 will only work with modern browsers after IE9.


If you are looking for a data visualization tool that will give you a good number of charts and maps to choose from, this is it. This has been incorporated numerous times in modern web design Toronto. It has more than 960 maps and 90 charts plus supports some of the oldest browsers, unlike D3. This particular tool is mostly recommended for JSON and XML data formats. You can start with the free trial where you can use all of their charts for free until you sign up.


If you have data in a CSV file that you would want to interpret, Datawrapper can help you to come up with a very interactive chart that simplifies the raw data. It’s very easy to use since you just upload the file and select the type of chart you want to create. This visualization tool has often been used by journalists in news articles and other people who aren’t so techie. In fact, it’s the most recommended data visualization tool to use for people who are not very tech savvy.


Another data visualization tool that you should try out is Raw. This one is built of D3.js platform and is very simple to use. There are 16 chart types that you can easily select after uploading your data. One of the best features of this particular tool is that it enables you to customize your charts. You can even come up with your own custom layouts using this tool.

Timeline JS

If you’re looking for a tool to develop very interactive visual timelines, this is the perfect one to use. Timeline JS allows you to display a chunk of information in a very simple and visually appealing manner. Using this tool, you can present a lot of information using a small area and make it appealing to your web users.

Google Charts

This visualization tool is very easy to use and compatible with all browsers and platforms. Using this tool, you can create some of the simplest graphs and the most complex treemaps which means it is ideal for almost any kind of project you can think of. Google Charts offers a variety of charts and visualizations that are very easy to pull off.


One thing that stands out about Flot compared to other data visualization tools is that it has very clean charts and graphs. If you want a touch of elegance in data visualizations and graphs, use this tool. There’s a huge active community of Flot users who make the tool even easier to use.

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Innovative Design

Inventing New Techniques

Plenty of websites look nice, but not all of them have visual hierarchy. This hierarchy is needed in order to influence user interactions and decisions. There are other reasons to use this design element as well: to promote specific content, influence call-to-actions, encourage user signups, etc. There is no single way to build a concrete hierarchy, so innovative designers must either invent new techniques or perfect existing ones in order to stay ahead. Some hierarchies are simple and some are more complex. Here are the essential building blocks required for any visual hierarchy, according to various visual-psychological schools of thought.

Visual Hierarchy


Typically, the most important elements on a page should be the largest, but there are always considerations. For instance, objects that need to be clicked on should be big enough that the user can easily tap on them or click on them. This is particularly true for calls-to-action. The call-to-action should not be 10x bigger than everything else as you still want a bit of subtlety on the page. Sometimes no copy is required to tell users that they need to engage with a certain element or product, as the image itself is the call-to-action.

Size affects typography, including the title, subheadings, and the content body. Keep contrast in mind as well. In some instances, the font size should be smaller so that it does not take attention away from the key visuals.


The layout of a website also plays a huge role in its visual hierarchy. It’s also important for usability. There are a couple of principles you can go by, including those of “Fitt’s Law”, which involves taking advantage of the locations on the screen that are within the easiest reach. The border of the screen and corners, for instance, are easier to get to with a mouse than a fixed point in the middle. There is also Hicks law, which explains that the more decisions an individual, has, the longer it will take for him or her to make the decision. Thus, it’s ideal that you don’t give your users too many options on the page, although you don’t want to restrict them too much, either.

Colour and contrast

It’s no secret that colours have emotional connections, individually and when used together. The psychological effects can be enhanced or even reversed by means of contrast. When contrasting different colours against their complementary colours on your webpage, more attention is drawn to both. For example, a yellow call-to-action button or font being placed against a blue background may product more impressive results than a CTA of another colour.

Style elements

Adding a touch of your own personality with the use of certain graphics, imagery, and textures, enhances the design and affects the visual hierarchy. When used correctly, texture allows for the same benefits of the right colour and size. With a textured background, the non-textured elements in the foreground stand out more. However, you don’t want to go overboard with it.

As for graphics and imagery, you will want to come with a creative logo, unique icons, and photos that will pop out. The idea is to create an aesthetically pleasing environment that will draw people in.

Spacing and proximity

Users tend to perceive elements that are placed together as having a similar function, according to the Gestalt principles. Elements that are related to a central image are typically placed right beneath it. Related navigation options pertaining to a website’s content are grouped together, usually on the right.

There is also white space to consider. One mistake that bad web designers make is trying to add unnecessary elements to white space just to fill it out, rather than view it as a design tool on its own. There should be a sufficient amount of white space between important elements in order to keep those elements the center of attention. When it comes to text, white space in margins and between paragraphs improves comprehension.

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